Participation in the international motorcycle trade fair EICMA 2025 – Milan – expansion into the Spanish market

The project is co-financed by the European Union.

Xzone sp. z o. o. has received funding from the European Union to implement the project titled:
“Participation in the international motorcycle trade fair EICMA 2025 – Milan – expansion into the Spanish market”.

We are implementing the project to increase the presence of the Xzone brand in foreign markets and to establish new business relationships, particularly in Spain. As part of the project, participation in the international motorcycle trade fair EICMA 2025 in Milan is planned—one of the most important motorcycle industry events in the world.

As part of the project, activities will include preparing and organizing the trade fair stand, presenting the Xzone product offer—including comprehensive motorcycle clothing care kits—as well as holding direct business talks with potential business partners, distributors, and international customers.

The project will benefit Xzone, in particular its sales and development department, and indirectly also current and future business partners and end customers in foreign markets, including Spain.

The goal of the project is to launch and develop the international expansion of the Xzone brand, increase product recognition in the Spanish market, and acquire new contractors and distribution channels.

The outcome of the project will be strengthening Xzone’s competitive position in international markets, establishing new business contacts, increasing export sales, and long-term development of activity in the Spanish market.

#EUFunds #EuropeanFunds

Project value:

224,763.85 PLN
European Funds contribution: 173,749 PLN

Xzone at EICMA 2025 – the only company from Poland at the world’s biggest motorcycle show!

This year’s EICMA in Milan was more than just a trade fair for us. It was an intense, exciting, and exceptional time that will stay with us for a long time. As the only company from Poland, we had the honor of representing our market at the largest and most prestigious motorcycle event in the world.

From Tuesday, November 4 until Sunday, November 9 we welcomed visitors from all over the world—motorcyclists, shop owners, apparel manufacturers, event organizers, influencers, and two-wheel enthusiasts. Tired? Absolutely. But the happiness and satisfaction were even greater!

Our stand – an interactive space that attracted crowds

The location was perfect—the central main aisle, right between the halls. Thanks to that, many visitors found us completely by surprise… and stayed for a long time!

We prepared an interactive experiment table showing what happens to motorcycle clothing when it’s neglected for years—both physically and biologically. The reactions? From surprise to slight shock—and that’s exactly what we wanted! Education through experience.

On the table, you could see:

• samples of damaged clothing – abrasion, stiffness of material, loss of waterproofing,

• a Petri dish with a swab from gloves,

• dirty water after intense riding in a helmet,

• a microscope to view bacteria and contaminants,

• silver ions – with the option to test scents and learn about their antibacterial effect.

Live demos of Xzone products

Everyone who visited us could not only see the products—but experience them:

✔ Ceramic Detailer – a car body panel split in half: one side protected, the other not. The difference was visible immediately!
✔ Foam generator – demonstrated our solution for cleaning motorcycle leather.
✔ Helmet gel – sprayed directly onto the visor, we showed the process step by step.
✔ Interactive presentation “what happens to clothing after a season” – drew attention like a magnet.

We also brought our ozone cabinet—every visitor could ozone-treat their helmet on the spot, which turned out to be one of the biggest hits of the show.

Hundreds of meetings and new directions for growth

Over these few days, we held dozens of very concrete business talks and hundreds of conversations with riders from around the world. For us, it’s a strong signal—the need for professional motorcycle clothing care is growing globally.

We’re coming back tired, but with energy for the whole season and heads full of new ideas. We already know this was a milestone for the Xzone brand.

Thank you!

Thank you to everyone who visited our stand—thanks to you, we felt like we were at the center of the motorcycle world. See you at the next events… because this is only the beginning of our journey!